Artists like Calle 13

Tirone José González Orama, known professionally as Canserbero, was a Venezuelan rapper, poet, composer, philosopher, and activist. Born in Caracas, Venezuela, he is considered to be one of the most significant and influential figures in the history of Latin and independent rap in Latin America. Canserbero was known for his grim lyrics and unique voice that addressed social injustice, life, death, consciousness, personal struggles, and the realities of life in Venezuela. His music resonated with the country's struggles, and he became a voice for the marginalized.

Control Machete is a Mexican hip-hop group from Monterrey, Nuevo León. Its members are Fermín IV, Patricio "Pato Machete" Chapa Elizalde, and Toy Kenobi.

Julio Voltio is a Puerto Rican former rapper. An early pioneer of reggaetón—a modern genre of Latin music originating in Puerto Rico, with sonic roots in Jamaican dancehall and American hip hop—Voltio officially retired from the music industry in 2014, having converted to Evangelicalism.

Orishas are a Cuban hip hop group from Havana, Cuba, founded in 1999. The group was first called "Amenaza", "threat" or "menace" in Spanish, and appealed to the Cuban youth. The choice of this name for the hip hop group is a way of creating a direct link between this band and the African diaspora. The group is based in France where they made a deal with a record company, although they visit Cuba frequently. In 1999 Fidel Castro threw a party for them and had a meeting with all the musicians. It was the first time the Cuban government showed support for hip hop music. The group was and still is popular in Europe and Latin America. Yotuel Romero and Ruzzo Medina, who moved from Havana to Paris as part of an international studies program, joined Roldán González and Flaco-Pro to form the band in 1999. Their work is influenced by the hip hop movement as well as Cuban and other Latin rhythms. As of November 2024, they had produced a total of five studio albums and a greatest hits album; their latest album is Gourmet. In 2009 they participated in the concert Paz Sin Fronteras II in Plaza de la Revolución, Havana, Cuba. Orishas reunited to record new material in 2016.

Cartel de Santa is a Mexican hip hop group from Santa Catarina, Nuevo León, Mexico, founded by Hector Montaño and Ronaldo Sifuentes. The band started playing in 1996 as part of the Avanzada Regia musical movement and Artilleria Pesada. Currently composed by Eduardo Davalos de Luna, also known as MC Babo or Babo, Rowan Rabia (beatmaker) and DJ Agustín. They have been referred to as one of the most notable Mexican hip-hop groups.

Benjamin Paul Ballance-Drew, better known by his stage name Plan B, is an English rapper, singer, songwriter, actor and filmmaker. He first emerged as a rapper, releasing his debut album, Who Needs Actions When You Got Words, in 2006. His second studio album, The Defamation of Strickland Banks (2010), was a soul and R&B album, and debuted at number one on the UK Albums Chart. He has also collaborated with other artists such as Chase & Status, most notably on the 2009 top ten single "End Credits".

Alexis & Fido, a.k.a. Los Pitbulls, Los Reyes del Perreo, are a reggaeton duo from Puerto Rico. They are CEOs and co-founders of Wild Dogz Music. In 2008, Sobrenatural was nominated for Album Urbano. In 2012, "Energía" was nominated for Canción Urbana. In 2013, "Rompe la Cintura" was nominated for – Interpretación Urbana. Nominated for the 2014 awards, "Álbum Urbano" with La Esencia.

Benito Antonio Martínez Ocasio, known professionally as Bad Bunny, is a Puerto Rican rapper, actor, singer-songwriter, and record producer. Dubbed the "King of Latin Trap", he is widely credited with helping Spanish-language rap reach mainstream global popularity and is considered one of the greatest Latino rappers of all time. Music critics have also noted Bad Bunny's role in broadening the international appeal of Latin urban music by incorporating elements of salsa, rock, and other Latin genres into his recordings.

Elmer Figueroa Arce, known professionally as Chayanne, is a Puerto Rican singer and actor. He has released 21 albums and sold over 15 million records worldwide, making him one of the best-selling Latin music artists.

Edgar Ricardo Arjona Morales, known as Ricardo Arjona, is a Guatemalan singer and songwriter. He is one of the most successful and best-selling Latin American artists of all time, with more than 20 million records sold. His music ranges from ballads to Latin pop, rock, pop rock, Cuban music, and more recently a cappella performances and a mixture of Tejano music and Norteño music, and Latin sounds. Arjona is noted for his lyrical style, and often addresses topics such as love, sexuality, violence, racism and immigration.

Antón Álvarez Alfaro, known professionally as C. Tangana, is a Spanish rapper. He began his musical career while in high school, rapping under the pseudonym Crema and releasing a seven-track EP titled Él Es Crema (2005). He gained recognition in Spain as a member of the band Agorazein. In 2016, Tangana began performing as a solo act under the stage name C. Tangana.

Wisin & Yandel were a Puerto Rican reggaeton duo consisting of Wisin and Yandel. They started their career in 1998 and stayed together until 2023, winning several awards including a Grammy Award in 2009. They became the first reggaeton artists to win one. In late 2013, they announced they would take a pause in their career as a duo, after their Líderes Tour. In a 2014 interview with People en Español, Yandel confirmed that the group would not be disbanding. In February 2018, following a five-year hiatus, the duo announced they would be reuniting, and were set to embark on a world tour, as well as release new music. They sold over 15 million records.