Roots of Seyi Vibez

Nigerian singer and songwriter Ayra Starr has recorded material for two studio albums and one extended play, and has been featured on songs by other artists. After uploading covers and original compositions to Instagram, she was discovered by Mavin Records founder Don Jazzy, who signed her to the label in 2019 following a direct message exchange. She spent over a year in artist development before releasing her self-titled debut EP Ayra Starr on 22 January 2021. The five-track record merges elements of R&B and neo-soul with Afropop percussive rhythms, addressing themes of romance, heartbreak, and empowerment from a teenage perspective. Starr co-wrote four of the five songs with her brother Oluwadamilare Aderibigbe, while working primarily with producers Louddaaa, Dayogrey, and Don Jazzy. The EP spawned the single "Away", which spent two consecutive weeks at number four on Nigeria's TurnTable Top 50 chart and peaked at number 17 on the Billboard Top Triller Global chart.

John Saviours Udomboso, known professionally as Young Jonn, is a Nigerian singer, songwriter and record producer, currently signed to Chocolate City Music. He is also known for his hit singles Dada and the remix with Davido. He had music production credits on industry hits during the 2010s and was affiliated with the YBNL mafia family going on to be ranked #3 in The NET's list of "Nigeria's Top 7 Biggest Music Producers" and went on to be nominated in the "Producer of The Year" at the 2015 Nigeria Entertainment Awards and The Headies 2015.

Mamadou Lamin Jallow known professionally as J Hus, is a British rapper and singer, credited with pioneering the genre of Afroswing. He is currently signed to Black Butter Records. He gained popularity in 2015 following the release of his song "Dem Boy Paigon".