Roots of Shady Records

Curtis James Jackson III, known professionally as 50 Cent, is an American rapper, actor, television producer, record executive, and businessman. Born in Queens, a borough of New York City, Jackson began pursuing a musical career in 1996. In 1999–2000, he recorded his debut album, Power of the Dollar, for Columbia Records. During a shooting in May 2000, he was struck by nine bullets, causing its release to be canceled and Jackson to be dropped from the label. His 2002 mixtape Guess Who's Back? was discovered by Detroit rapper Eminem, who signed Jackson to his label Shady Records that year.

Alvin Lamar Worthy, known professionally as Westside Gunn, is an American rapper, fashion designer and professional wrestling promoter. He co-founded the hip-hop record label Griselda Records in 2012 with his half-brother Conway the Machine and their cousin Benny the Butcher.

Demond Price, known professionally as Conway the Machine, or simply Conway, is an American rapper and co-founder of the hip hop label Griselda Records, alongside his paternal half-brother Westside Gunn, and Mach-Hommy. Acclaimed for his 1990s inspired, dark and gritty lyricism, he rose to prominence following his mixtape Reject 2 (2015) and debut studio album From King to a God (2020). His second album, God Don't Make Mistakes (2022), was released by Shady Records, and met with universal acclaim.