Artists like Reason

Jayson Andrew "Mick" Jenkins is an American rapper based in Chicago and signed to Cinematic Music Group. His mixtape, The Waters, was released in 2014, followed by the Waves EP in 2015.

Abbas Hamad, known professionally as Bas, is a French-born Sudanese-American rapper. He signed with J. Cole's Dreamville Records, an imprint of Interscope Records to release his debut studio album, Last Winter (2014). It was met with positive critical reception and entered the Billboard 200, along with his second and third albums, Too High to Riot (2016) and Milky Way (2018). His fourth album, We Only Talk About Real Shit When We're Fucked Up (2023) was met with continued praise.

EarthGang is an American hip-hop duo from Atlanta, Georgia, composed of Olu and WowGr8. They are co-founders of the musical collective Spillage Village, with JID, Hollywood JB, JordxnBryant, 6lack, Mereba, and Benji.

Johnny Reed McKinzie Jr., better known by his stage name Jay Rock, is an American rapper. Born and raised in Southern California, Rock signed with the Carson-based independent label Top Dawg Entertainment (TDE) in 2005. He secured a major label joint venture deal with Warner Bros. Records and Asylum Records to release his 2008 debut single, "All My Life ". Failing to chart, the mergers fell through and Rock departed from both of the latter labels shortly after. He then signed with Missouri rapper Tech N9ne's label Strange Music in a joint venture deal with TDE in 2011.

Cody Rashad Osagie, better known by his stage name Cozz, is an American rapper. He is signed to J. Cole's label Dreamville Records and Interscope Records. His debut studio album Cozz & Effect, was released in October 2014. He has since released other projects, such as his 2016 project Nothin' Personal and in 2018 he released Effected his second Studio Album. He also released his Fortunate EP in 2021.

Herbert Anthony Stevens IV, better known by his stage name Ab-Soul, is an American rapper. Raised in Carson, California, he signed with the indie record label Top Dawg Entertainment (TDE) in 2007, where he formed the West Coast hip-hop group Black Hippy alongside fellow California-based rappers Jay Rock, Kendrick Lamar and Schoolboy Q. His third album, These Days... (2014), peaked at number 11 on the Billboard 200. He is Black Hippy's sole member to remain an independent artist.

David Lawrence Brewster Jr., known professionally as Dave East, is an American rapper. East began his career in 2010, and gained attention in 2014 for his eighth mixtape, Black Rose. Its release caught the attention of fellow New York rapper Nas, who signed East to a recording contract with his label Mass Appeal Records in 2014, which entered a joint venture with Def Jam Recordings two years later.

Dreamville Records is an American independent record label founded by rapper J. Cole and his manager Ibrahim Hamad. The label ended its distribution deal with Interscope Records, a unit of Universal Music Group in July 2025. The roster includes Bas, Cozz, Omen, Lute, JID, EarthGang, and Cole himself. Dreamville also houses American record producers Elite, Ron Gilmore, and Cedric Brown.

Isaiah Rashad Joel McClain is an American rapper and singer. He first gained recognition following his performances on the 2012 Smoker's Club Tour alongside rappers Juicy J, Joey Badass and Smoke DZA. He is a founding member of the Chattanooga, Tennessee-based hip-hop collective TheHouse, which he formed with rappers YGTUT, Michael Da Vinci (MikeyD), Chris P, and Brian Brown.

Quincy Matthew Hanley, better known by his stage name Schoolboy Q, is an American rapper. He began recording in 2007, and released his first two mixtapes, ScHoolboy Turned Hustla (2008) and Gangsta & Soul (2009) to local success. After signing with the Carson-based record label Top Dawg Entertainment, Hanley's debut studio album, Setbacks (2011) and its follow-up, Habits & Contradictions (2012) were both released to positive critical response; both also performed moderately on the US Billboard 200 chart as digital exclusives.

Edwin Kenneth Green Jr., professionally known as Kenny Mason, is an American rapper, singer, songwriter, and record producer, known for his distinctive sound which consists of a fusion between grunge, hip-hop, and elements of shoegaze.

Jo-Vaughn Virginie Scott, known professionally as Joey Badass, is an American rapper and actor. Born in Brooklyn, he formed the regional hip-hop group Pro Era in 2011, with whom he has released three mixtapes and formed the larger collective, Beast Coast the following year.

Demond Price, known professionally as Conway the Machine, or simply Conway, is an American rapper and co-founder of the hip hop label Griselda Records, alongside his paternal half-brother Westside Gunn, and Mach-Hommy. Acclaimed for his 1990s inspired, dark and gritty lyricism, he rose to prominence following his mixtape Reject 2 (2015) and debut studio album From King to a God (2020). His second album, God Don't Make Mistakes (2022), was released by Shady Records, and met with universal acclaim.

Black Hippy was an American hip hop supergroup from South Los Angeles, California, formed in 2008. The group consisted of rappers Ab-Soul, Jay Rock, Kendrick Lamar, and ScHoolboy Q. Black Hippy was constructed after all of its members had signed to Carson-based indie record label, Top Dawg Entertainment (TDE).

Pro Era is an American hip-hop collective from Brooklyn, New York. The group is a collective of rappers and record producers that currently includes East Coast rappers Joey Badass, CJ Fly, Kirk Knight, Nyck Caution, Dessy Hinds and Aaron Rose, along with producers Chuck Strangers and Powers Pleasant. The collective was formed in 2011 by the late Capital STEEZ and Powers Pleasant, with Joey Badass and CJ Fly among its founding members.

Flatbush Zombies are an American hip hop group from the Flatbush section of Brooklyn, New York City, formed in 2010. The group is composed of rappers Meechy Darko, Zombie Juice and Erick Arc Elliott, with Elliott also serving as their regular record producer. The trio are part of the East Coast hip hop supergroup Beast Coast, with fellow Brooklyn-based rap groups The Underachievers and Pro Era.

Jeremie Damon Pennick, known professionally as Benny the Butcher, or simply Benny, is an American rapper and songwriter. He came to prominence in 2018 following the release of his debut album, Tana Talk 3. Along with his cousins and fellow rappers Westside Gunn and Conway The Machine, with which he forms the collective Griselda, he is known for his '90s inspired rap songs and is often credited with leading a revival of the so called 'grimy' and 'gritty' hip hop music, influenced by mafioso and drug dealing themes.

Marlanna Evans, better known by her stage name Rapsody, is an American rapper. After signing with music producer 9th Wonder's music label It's a Wonderful World Music Group, she released a series of mixtapes and collaborated with Erykah Badu and Talib Kweli. Soon afterwards Rapsody released her debut album The Idea of Beautiful (2012). She would attain further prominence when she was featured on Kendrick Lamar's 2015 album To Pimp a Butterfly, on the track "Complexion ".

Ermias Joseph Asghedom, known professionally as Nipsey Hussle, was an American rapper, activist and entrepreneur. Emerging from the West Coast hip-hop scene in the mid-2000s, Hussle self-released his debut mixtape, Slauson Boy Volume 1, to moderate local success, leading him to sign with Cinematic Music Group and Epic Records.

Akeem Ali Douglas Hayes, professionally known as Guap aka Guapdad4000, is an American rapper, singer, and songwriter. He is also a member of the hip hop supergroup Zoink Gang, with JID, Smino, and Buddy. He released his first mixtape Scamboy Color on December 6, 2017. His debut studio album Dior Deposits was released on October 25, 2019.