Artists like Timbaland & Magoo

Sean John Combs, also known professionally as Diddy, is an American former rapper, record producer, record executive, and actor. He is credited with the discovery and development of musical artists such as the Notorious B.I.G., Mary J. Blige, and Usher, among others.

Mason Durell Betha, known professionally as Mase, is an American rapper. Best known for his work with Sean "Puff Daddy" Combs' Bad Boy Records, he signed with the label in 1996 and quickly found mainstream recognition as Combs' hype man. He guest appeared on Combs' 1997 single "Can't Nobody Hold Me Down", which peaked atop the Billboard Hot 100, while his first two singles as a lead artist, "Feel So Good" and "What You Want", both peaked within the chart's top ten. Released in October of that year, his debut studio album, Harlem World (1997), peaked atop the Billboard 200 chart, received quadruple platinum certification by the Recording Industry Association of America (RIAA), and spawned his third top ten single as a lead artist, "Lookin' at Me". Furthermore, his guest performances on labelmate the Notorious B.I.G.'s single "Mo Money Mo Problems" and Combs' "Been Around the World" peaked at numbers one and two on the Billboard Hot 100, respectively, that same year.

Michael Lawrence Tyler, better known by his stage name Mystikal, is an American former rapper and actor from New Orleans, Louisiana. He is noted for his brash and explosive vocal delivery, characterized by a Southern rasp. He signed with the New Orleans-based record label Big Boy Records to release his self-titled debut studio album (1994), which was re-released by Jive Records the following year as his major label debut, Mind of Mystikal (1995). He then parted ways with the former label in favor of its local competitor, Master P's No Limit Records, through which he released his second and third albums, Unpredictable (1997) and Ghetto Fabulous (1998), and Goodfellas (1999) as a member of its flagship group, 504 Boyz.

Ruff Ryders Entertainment is an American hip-hop record label and management company founded by siblings and record executives Joaquin "Waah", Darrin "Dee" and Chivon Dean in 1988. It operated as a subsidiary of Universal, and distributed by Interscope Records, with Def Jam Recordings serving as the distributor for DMX albums. The label went on to launch the careers of several successful artists such as their flagship artist DMX, Eve, The LOX, Drag-On, MC Jin, producers Dame Grease and the Deans' nephew, Swizz Beatz among others. The Ruff Ryders namesake also referred to a loose-knit hip-hop collective composed of the core signees of the label. Ruff Ryders and its main studio Powerhouse Studios are headquartered at 33 South Broadway in Yonkers, New York.

Christopher Brian Bridges, known professionally as Ludacris, is an American rapper and actor. Born in Champaign, Illinois, Ludacris moved to Atlanta, Georgia, where he first began rapping. Starting out with a brief stint as a DJ, he formed the record label Disturbing tha Peace in the late 1990s to release his debut studio album Incognegro (1999). After its single, "What's Your Fantasy", became a top 40 hit on the Billboard Hot 100, the album was re-released by Def Jam Recordings as his major label debut, Back for the First Time (2000). The latter album peaked at number four on the Billboard 200 and spawned his second top 40 single, "Southern Hospitality".

Barry Adrian Reese, better known by his stage name Cassidy, is an American rapper. He first garnered attention for his freestyles and competitions as a battle rapper in the late 1990s, and formed the Philadelphia-based hip hop collective Larsiny by the end of the decade. American record producer Swizz Beatz discovered the group in 2000 and signed Cassidy to his newly-established Full Surface Records, in a joint venture with J Records. He adopted a commercially-oriented approach for his 2003 debut single "Hotel" and its follow-up, "Get No Better" ; the former peaked at number four on the Billboard Hot 100 while both preceded the release of his debut studio album, Split Personality (2004).

Freeway is a Dutch rock group from Amersfoort, founded by Wim Bos and Dick Visser (drums) on 1 March 1968. Their rock & roll-like style of music is broadly comparable to the Rolling Stones. The founding musicians were:Dick Visser - drums and lead singer Wim Bos - bass guitar Elly van Zoelen - singer Roy Driessen - rhythm guitar Gijs Westerning - lead guitar

Shawn Corey Carter, known professionally as Jay-Z, is an American rapper, businessman, and record executive. In 2023, Billboard and Vibe ranked him as the greatest rapper of all time. Rooted in East Coast hip-hop, Jay-Z is known for his complex lyricism that often uses double entendres, wordplay, and braggadocio. His music is built on a rags to riches narrative. According to Forbes, he is the wealthiest music artist in history, worth an estimated US$2.8 billion as of 2026.

John David Jackson, known professionally as Fabolous, is an American rapper. Raised in Brooklyn, he first gained recognition for his ability upon performing live on DJ Clue's Hot 97 radio show. Jackson then signed to Clue's record label Desert Storm Records, in a joint venture with Elektra Records. He rose to further prominence with his debut studio album Ghetto Fabolous (2001), which spawned the hit singles "Can't Deny It" and "Young'n ." Adopting a further commercially-oriented approach, his second album, Street Dreams (2003), was supported by the singles "Can't Let You Go" and "Into You" —both of which peaked at number four on the Billboard Hot 100.

EPMD is an American hip hop duo from Brentwood, New York. The duo's name is an initialism for "Erick and Parrish Making Dollars", referring to its members: emcees Erick Sermon and Parrish Smith. During an interview on college radio station WHOV in 1987, Parrish Smith stated that the name evolved from the original: "We were originally known as "EEPMD", but chose to go with EPMD because it was easier to say." He also stated that they dropped the two "E's" because N.W.A's Eric Wright was already using "Eazy-E" as his stage name. The group has been active for 39 years.

Jason Terrance Phillips, better known by his stage name Jadakiss, is an American rapper who began his career in the 1990s and formed the hip hop trio the Lox alongside Styles P and Sheek Louch in 1994. The group signed with Puff Daddy's Bad Boy Records, an imprint of Arista Records to release their debut studio album, Money, Power & Respect (1998); their second album, We Are the Streets (2000) was released by Ruff Ryders Entertainment, an imprint of Interscope Records. Both peaked within the top five of the Billboard 200 and yielded critical praise; their two subsequent albums, Filthy America... It's Beautiful (2016) and Living Off Xperience (2020) were both released by Jay-Z's Roc Nation and met with continued praise.

Method Man & Redman are an American hip-hop duo composed of rappers Method Man and Redman. They are signed to Def Jam Recordings both as solo artists and as a duo. While they had been collaborating since 1994, it was not until 1999 that they released a full-length collaborative effort, Blackout!. The follow-up album, Blackout! 2, was released in 2009.

Jay Wayne Jenkins, known by his stage name Jeezy, is an American rapper. He is credited, alongside fellow Georgia-based rappers T.I. and Gucci Mane, with pioneering the hip hop subgenre trap music for mainstream audiences. Jenkins began his career in 2001, releasing two independent albums until signing with Def Jam Recordings to release his major label debut, Let's Get It: Thug Motivation 101 (2005). The album peaked at number two on the Billboard 200, sold 172,000 copies in its first week, and received double platinum certification by the Recording Industry Association of America (RIAA); its lead single, "Soul Survivor", peaked at number four on the Billboard Hot 100 and remains his highest-charting song.

Talib Kweli Greene is an American rapper. He is one half of the hip-hop duo Black Star, which he formed in 1997 with fellow Brooklyn rapper Mos Def. Their 1998 single, "Definition", entered the Billboard Hot 100 and preceded their eponymous debut album (1998), which entered the Billboard 200. The duo then began pursuing solo careers, although one further Black Star album — No Fear of Time (2022) — was released thereafter.