Roots of Asake

Nigerian singer and songwriter Ayra Starr has recorded material for two studio albums and one extended play, and has been featured on songs by other artists. After uploading covers and original compositions to Instagram, she was discovered by Mavin Records founder Don Jazzy, who signed her to the label in 2019 following a direct message exchange. She spent over a year in artist development before releasing her self-titled debut EP Ayra Starr on 22 January 2021. The five-track record merges elements of R&B and neo-soul with Afropop percussive rhythms, addressing themes of romance, heartbreak, and empowerment from a teenage perspective. Starr co-wrote four of the five songs with her brother Oluwadamilare Aderibigbe, while working primarily with producers Louddaaa, Dayogrey, and Don Jazzy. The EP spawned the single "Away", which spent two consecutive weeks at number four on Nigeria's TurnTable Top 50 chart and peaked at number 17 on the Billboard Top Triller Global chart.

Daniel Oluwatobiloba Anidugbe, professionally known as Kizz Daniel, is a Nigerian singer and songwriter. He rose to fame in 2014 with his breakout single, "Woju". He signed a record deal with G-Worldwide Entertainment in 2013, but left the label following a publicized contract dispute and court case. He founded his own record label, Flyboy I.N.C, in November 2017. On 3 February 2023, he was announced by Audiomack alongside Snazzy the Optimist, Asake and 1ucid as the top trending and most streamed artistes.

Daniel Oluwatobiloba Anidugbe, professionally known as Kizz Daniel, is a Nigerian singer and songwriter. He rose to fame in 2014 with his breakout single, "Woju". He signed a record deal with G-Worldwide Entertainment in 2013, but left the label following a publicized contract dispute and court case. He founded his own record label, Flyboy I.N.C, in November 2017. On 3 February 2023, he was announced by Audiomack alongside Snazzy the Optimist, Asake and 1ucid as the top trending and most streamed artistes.

John Saviours Udomboso, known professionally as Young Jonn, is a Nigerian singer, songwriter and record producer, currently signed to Chocolate City Music. He is also known for his hit singles Dada and the remix with Davido. He had music production credits on industry hits during the 2010s and was affiliated with the YBNL mafia family going on to be ranked #3 in The NET's list of "Nigeria's Top 7 Biggest Music Producers" and went on to be nominated in the "Producer of The Year" at the 2015 Nigeria Entertainment Awards and The Headies 2015.

Crown Uzama, known professionally as Shallipopi, is a Nigerian singer, rapper, and songwriter. He gained recognition in 2023 with the release of his single, "Elon Musk". He followed up with the extended play Planet Pluto (2023). His debut studio album, Presido La Pluto, released in 2023, was met with commercial success, debuting at number 1 on the TurnTable Top 50. It also debuted atop Apple Music's⁣⁣ Top 100 albums. His second studio album, Shakespopi (2024) became Shallipopi's second chart-topping album. The song "ASAP" from the album reached number one on the TurnTable Top 100. In 2025, he released the single "Laho" under his record label, Plutomania Records and Since '93.

Empire Distribution, Records and Publishing Inc. is an independent American record label, distribution and publishing company founded in 2010 by Ghazi Shami. Based in San Francisco, Empire has offices in New York, London, Lagos, and Johannesburg in addition to recording studios in San Francisco and New York.