Roots of Higher Brothers

88rising, formerly known as CXSHXNLY, is an American record label founded in 2015 by Sean Miyashiro and Jaeson Ma. The company is known for promoting Asian and Asian American artists in the global music market. They have also built a multimedia ecosystem that spans music, video production, live events, and digital content. Co-founder Sean Miyashiro describes it as a "hybrid management, record label, video production, and marketing company".

Curtis James Jackson III, known professionally as 50 Cent, is an American rapper, actor, television producer, record executive, and businessman. Born in Queens, a borough of New York City, Jackson began pursuing a musical career in 1996. In 1999–2000, he recorded his debut album, Power of the Dollar, for Columbia Records. During a shooting in May 2000, he was struck by nine bullets, causing its release to be canceled and Jackson to be dropped from the label. His 2002 mixtape Guess Who's Back? was discovered by Detroit rapper Eminem, who signed Jackson to his label Shady Records that year.

Rakim Athelston Mayers, known professionally as ASAP Rocky, is an American rapper, record producer, actor, fashion designer, and model. Born and raised in Harlem, he embarked on his musical career as a member of the hip hop collective ASAP Mob, from which he adopted his stage name. In August 2011, Mayers' single "Peso" was leaked online and began receiving radio airplay within weeks, propelling cloud rap into mainstream attention. He signed with Polo Grounds Music, an imprint of RCA Records, that October and released his debut mixtape, Live. Love. A$AP to widespread critical acclaim.