Artists like Barrett Strong

The Contours are an American rhythm and blues vocal group. They recorded for Motown Records. They are known for their 1962 hit single "Do You Love Me", which sold over 1 million copies and became a major hit again in 1988.

Charles Edwin Hatcher, known by his stage name Edwin Starr, was an American singer and songwriter. He is best remembered for his Norman Whitfield-produced Motown singles of the 1970s, most notably the number-one hit "War".

Autry DeWalt Mixon Jr., known professionally as Junior Walker, was an American multi-instrumentalist and vocalist who recorded for Motown during the 1960s. He also performed as a session and live-performing saxophonist with the band Foreigner during the 1980s.

Martha and the Vandellas were an American girl group formed in Detroit, Michigan, in 1957. The group achieved fame in the 1960s as a major act for Motown Records. Formed by friends Annette Beard, Rosalind Ashford and Gloria Williams, Martha Reeves eventually joined the group, and she became its lead vocalist after Williams's departure in 1962. The group signed with Gordy Records, a subsidiary of Motown.

Marvin Earl Johnson was an American R&B singer, songwriter and pianist. He was influential in the development of the Motown style of music, primarily for the song "Come to Me," which was the first record issued by Tamla Records, the precursor to the famous label.

Betty Jean Everett was an American soul singer and pianist, best known for her biggest hit single, the million-selling "Shoop Shoop Song ", and her duet "Let It Be Me" with Jerry Butler.

The Four Tops are an American vocal group formed in Detroit, Michigan, in 1953 as the Four Aims. They were one of the most commercially successful American pop music groups of the 1960s and helped propel Motown Records to international fame. The group's repertoire has incorporated elements of soul, R&B, disco, adult contemporary, doo-wop, jazz, and show tunes. Lead singer Levi Stubbs, along with backing vocalists Abdul "Duke" Fakir, Renaldo "Obie" Benson and Lawrence Payton remained together in the group for more than four decades, performing until 1997 without a change in personnel. Along with fellow Motown groups the Miracles, the Marvelettes, Martha and the Vandellas, the Temptations, and the Supremes, the Four Tops helped to establish the "Motown sound"; pop-friendly soul and R&B with a clean, polished production quality. They were notable for having Stubbs, a baritone, as their lead singer, whereas most other male and mixed vocal groups of the time were fronted by tenors.

The Supremes were an American girl group formed in Detroit, Michigan, in 1959 as the Primettes. The premier act of Motown Records during the 1960s, the Supremes were the most commercially successful of Motown's acts and the most successful American vocal group, with twelve number 1 singles on the Billboard Hot 100. Most of these hits were written and produced by Motown's main songwriting and production team, Holland–Dozier–Holland. The breakthrough by the Supremes is considered to have made it possible for future African-American R&B and soul musicians to find mainstream success. Billboard ranked the Supremes as the 16th greatest Hot 100 artist of all time.