Artists like Jay Rock

Herbert Anthony Stevens IV, better known by his stage name Ab-Soul, is an American rapper. Raised in Carson, California, he signed with the indie record label Top Dawg Entertainment (TDE) in 2007, where he formed the West Coast hip-hop group Black Hippy alongside fellow California-based rappers Jay Rock, Kendrick Lamar and Schoolboy Q. His third album, These Days... (2014), peaked at number 11 on the Billboard 200. He is Black Hippy's sole member to remain an independent artist.

EarthGang is an American hip-hop duo from Atlanta, Georgia, composed of Olu and WowGr8. They are co-founders of the musical collective Spillage Village, with JID, Hollywood JB, JordxnBryant, 6lack, Mereba, and Benji.

Keenon Dequan Ray Jackson, better known by his stage name YG, is an American rapper. He released his debut mixtape, 4Fingaz, in 2008, and its follow-up, The Real 4Fingaz, the following year. The latter spawned the hit song "Toot It and Boot It", which entered the Billboard Hot 100 at number 67 and received platinum certification by the Recording Industry Association of America (RIAA). He signed a recording contract with Def Jam Recordings in October 2009, which entered joint-venture with Atlanta-based rapper Jeezy's record label, CTE World, in 2013.

Dreamville Records is an American independent record label founded by rapper J. Cole and his manager Ibrahim Hamad. The label ended its distribution deal with Interscope Records, a unit of Universal Music Group in July 2025. The roster includes Bas, Cozz, Omen, Lute, JID, EarthGang, and Cole himself. Dreamville also houses American record producers Elite, Ron Gilmore, and Cedric Brown.

Terrence LeVarr Thornton, better known by his stage name Pusha T, is an American rapper. He rose to prominence as one half of the Virginia-based hip hop duo Clipse, which he formed with his older brother Malice. Established in 1994, the duo were discovered by Pharrell Williams and signed with his record label Star Trak Entertainment, an imprint of Arista Records, in 2001. They initially released three studio albums—Lord Willin' (2002), Hell Hath No Fury (2006) and Til the Casket Drops (2009)—to mild commercial success; the former spawned the Billboard Hot 100-top 40 singles "Grindin'" and "When the Last Time", for which they became best known.

Flatbush Zombies are an American hip hop group from the Flatbush section of Brooklyn, New York City, formed in 2010. The group is composed of rappers Meechy Darko, Zombie Juice and Erick Arc Elliott, with Elliott also serving as their regular record producer. The trio are part of the East Coast hip hop supergroup Beast Coast, with fellow Brooklyn-based rap groups The Underachievers and Pro Era.

Emekwanem Ogugua Biosah Jr., known professionally as Maxo Kream, is a Nigerian-American rapper. His debut album Punken was released in 2018. His follow-up and major label debut, Brandon Banks, was released in 2019 and peaked at number 68 on the Billboard 200.