Artists like Los Van Van

Sierra Maestra are a Cuban band started in 1976. They sought to revive 1920s classic son, which came from the mountain range on the east of Cuba, after which the band was named.

Ibrahim Ferrer was a Cuban singer who played with the group Los Bocucos for nearly forty years. He also performed with Conjunto Sorpresa, Chepín y su Orquesta Oriental, and Mario Patterson. After his retirement in 1991, he was brought back in the studio to record with the Afro-Cuban All Stars and Buena Vista Social Club, in March 1996. He then toured internationally with these revival groups and recorded several solo albums for World Circuit, before his death in 2005.

Grupo Niche is a salsa group founded in 1978 in Bogotá, Colombia. It enjoys great popularity throughout Latin America. It was founded by Jairo Varela and Alexis Lozano. Varela remained with the group throughout his life, serving as producer, director, songwriter, vocalist, and guiro player. Alexis Lozano, trombone player and arranger later left to form Orquesta Guayacán. The group also included Nicolas Cristancho "Macabi" on the piano, Francisco Garcia "Porky" on the bass, Luis Pacheco, on the congas, and vocalists Jorge Bazán and Hector Viveros.

Raymundo "Ray" Barretto Pagán was an American percussionist and bandleader of Puerto Rican descent. Throughout his career as a percussionist, he played a wide variety of Latin music styles, as well as Latin jazz. His first hit, "El Watusi", was recorded by his Charanga Moderna in 1962, becoming the most successful pachanga song in the United States. In the late 1960s, Barretto became one of the leading exponents of boogaloo and what would later be known as salsa. Nonetheless, many of Barretto's recordings would remain rooted in more traditional genres such as son cubano. A master of the descarga, Barretto was a long-time member of the Fania All-Stars. His success continued into the 1970s with songs such as "Cocinando" and "Indestructible". His last album for Fania Records, Soy dichoso, was released in 1990. He then formed the New World Spirit jazz ensemble and continued to tour and record until his death in 2006. He is the father of American vocalist and saxophonist Chris Barretto, best known for being the former singer of progressive metal bands Monuments and Periphery.

Pablo Rodríguez Lozada, better known as Tito Rodríguez, was a Puerto Rican singer and bandleader. He started his career singing under the tutelage of his brother, Johnny Rodríguez. In the 1940s, both moved to New York, where Tito worked as a percussionist in several popular rhumba ensembles, before directing his own group to great success during the 1950s. His most prolific years coincided with the peak of the mambo and cha-cha-cha dance craze. He also recorded boleros, sones, guarachas and pachangas.

Eliades Ochoa Bustamante is a Cuban guitarist and singer from Loma de la Avispa, Songo La Maya in the east of the country near Santiago de Cuba.

Álvaro Arroyo González was a Colombian salsa and tropical music singer, composer and songwriter. He is considered one of the greatest performers of Caribbean and salsa music in his country and across Latin America. In 2018, Billboard counted Arroyo's song "La Rebelión" as one of the "15 Best Salsa Songs Ever".