Artists like Omah Lay

Ahmed Ololade, known professionally as Asake, is a Nigerian singer, rapper and songwriter. His debut album, Mr. Money with the Vibe (2022) broke the record for the biggest opening day for an African album on Apple Music at the time, and debuted at number 66 on the Billboard 200 chart. His second album Work of Art (2023), matched the chart position of its predecessor. Asake's third album Lungu Boy (2024) became his third consecutive number one album in Nigeria, and the longest-running number one in Nigeria chart history.

Olamide Gbenga Adedeji, known mononymously as Olamide, is a Nigerian rapper, singer, songwriter, and record executive. Olamide, who is regarded as one of the most influential artists in Nigeria and Africa, has been crucial to the creative and commercial success of several Afrobeats music stars. He records in Yoruba and English. In 2011, he released his debut studio album, Rapsodi, while signed to ID Cabasa's Coded Tunes. YBNL, his follow-up album, was released under his label imprint "Yahoo Boy No Laptop", also known as YBNL Nation. The album was supported by the singles "First of All", "Voice of the Street", "Stupid Love", and "Ilefo Illuminati". On 7 November 2013, he released his third studio album, Baddest Guy Ever Liveth. The album's singles include Durosoke" and "Yemi My Lover". On 17 July 2013, Olamide became the first Nigerian to sign an endorsement deal with Cîroc.

Daniel Oluwatobiloba Anidugbe, professionally known as Kizz Daniel, is a Nigerian singer and songwriter. He rose to fame in 2014 with his breakout single, "Woju". He signed a record deal with G-Worldwide Entertainment in 2013, but left the label following a publicized contract dispute and court case. He founded his own record label, Flyboy I.N.C, in November 2017. On 3 February 2023, he was announced by Audiomack alongside Snazzy the Optimist, Asake and 1ucid as the top trending and most streamed artistes.

John Saviours Udomboso, known professionally as Young Jonn, is a Nigerian singer, songwriter and record producer, currently signed to Chocolate City Music. He is also known for his hit singles Dada and the remix with Davido. He had music production credits on industry hits during the 2010s and was affiliated with the YBNL mafia family going on to be ranked #3 in The NET's list of "Nigeria's Top 7 Biggest Music Producers" and went on to be nominated in the "Producer of The Year" at the 2015 Nigeria Entertainment Awards and The Headies 2015.

Crown Uzama, known professionally as Shallipopi, is a Nigerian singer, rapper, and songwriter. He gained recognition in 2023 with the release of his single, "Elon Musk". He followed up with the extended play Planet Pluto (2023). His debut studio album, Presido La Pluto, released in 2023, was met with commercial success, debuting at number 1 on the TurnTable Top 50. It also debuted atop Apple Music's⁣⁣ Top 100 albums. His second studio album, Shakespopi (2024) became Shallipopi's second chart-topping album. The song "ASAP" from the album reached number one on the TurnTable Top 100. In 2025, he released the single "Laho" under his record label, Plutomania Records and Since '93.

Ikuforiji Olaitan Abdulrahman, known professionally as Oxlade, is a Nigerian singer and songwriter signed to Troniq Music, Epic Records in France, and Columbia Records in the UK. He rose to prominence with the release of the song "Away", which appeared on Rolling Stone's 50 best songs of 2020. After the success of his 2022 single "Ku Lo Sa", Oxlade was named Pandora Africa's Next Artist in July 2022.

Chidozie Godsfavour Ugochinyere, known professionally as Fave, is a Nigerian singer-songwriter and recording artist. She gained recognition after releasing several minute-long videos on Twitter during the COVID-19 lockdown. In 2022, she won Rookie of the Year at The Headies 2022 and was nominated for Most Promising Artist and Best Artist in African Reggae, Dancehall at the All Africa Music Awards. Moreover, she was nominated for Best New Artiste at the 2022 Soundcity MVP Awards Festival

Sulaimon Shekoni Solomon, known professionally as Khaid, is a Nigerian singer, songwriter and rapper currently signed to Neville Records. He rose to stardom with the release of the song "With You", after signing a record deal with Sydney Talker's Neville Records in 2022, which earned him his first chart entry on Nigeria TurnTable Top 50 single chart at number forty-eight on 14 February 2022. Khaid converted to Christianity after leaving Islam.

Ayoleyi Hanniel Solomon, who is better known by his stage name Reekado Banks, is a Nigerian singer and songwriter. He was signed to Mavin Records between 2014 and 2018, and went by the stage name Spicy before his record deal with the label. Banks won Rookie of the Year at The Headies 2014, and received the controversial Next Rated award at The Headies 2015. His debut studio album, Spotlight, which was released on 1 September 2016, debuted at number 10 on the Billboard World Albums chart.

Adewale Mayowa Emmanuel, known professionally as Mayorkun, is a Nigerian singer, songwriter, pianist and dancer. He released a cover of Davido's "The Money" single and was discovered by the singer on Twitter. Mayorkun was signed to Davido's record label DMW from 2016 to 2021; his debut single "Eleko" was released under the label. Mayorkun released his debut studio album The Mayor of Lagos in November 2018. After his exit from DMW in 2021; he released "Let Me Know" and his second studio album Back in Office in October 2021, under the Sony Music West Africa division.

Nigerian singer and songwriter Ayra Starr has recorded material for two studio albums and one extended play, and has been featured on songs by other artists. After uploading covers and original compositions to Instagram, she was discovered by Mavin Records founder Don Jazzy, who signed her to the label in 2019 following a direct message exchange. She spent over a year in artist development before releasing her self-titled debut EP Ayra Starr on 22 January 2021. The five-track record merges elements of R&B and neo-soul with Afropop percussive rhythms, addressing themes of romance, heartbreak, and empowerment from a teenage perspective. Starr co-wrote four of the five songs with her brother Oluwadamilare Aderibigbe, while working primarily with producers Louddaaa, Dayogrey, and Don Jazzy. The EP spawned the single "Away", which spent two consecutive weeks at number four on Nigeria's TurnTable Top 50 chart and peaked at number 17 on the Billboard Top Triller Global chart.