Roots of The Lox

Earl Simmons, known professionally as DMX, was an American rapper, songwriter, and actor. His accolades included an American Music Award, a Billboard Music Award, and six Grammy Award nominations. Regarded as an influential figure in the late 1990s and early 2000s and one of the greats of hip-hop, his music is characterized by his "aggressive" rapping style, with lyrical content varying from hardcore themes to personal themes such as trauma or childhood abuse.

Sean John Combs, also known professionally as Diddy, is an American former rapper, record producer, record executive, and actor. He is credited with the discovery and development of musical artists such as the Notorious B.I.G., Mary J. Blige, and Usher, among others.

The Diplomats were an American hip hop collective formed in the summer of 1997 by childhood friends Cam'ron and Jimmy Jones in Harlem, New York City. The group was originally composed of Cam'ron, Jim Jones and Freekey Zekey, all of whom grew up together in Harlem. In 1999, fellow Harlem-based rapper Juelz Santana joined the group.

Main Source was a Canadian-American East Coast hip-hop group based in New York City/Toronto, composed of Toronto-born DJs and producers, K-Cut and Sir Scratch, as well as the New York City natives, DJ J.O.D and record producer Large Professor. Later, another Queens MC, Mikey D, replaced Large Professor.

Christopher George Latore Wallace, known professionally as the Notorious B.I.G. or Biggie Smalls, was an American rapper and songwriter. Rooted in the East Coast hip-hop and gangsta rap traditions, he is widely considered one of the greatest rappers of all time. Wallace became known for his distinctive, laidback lyrical delivery, offsetting his lyrics' often grim content. His music was semi-autobiographical, telling of hardship and criminality but also of debauchery and celebration.

LaRon Louis James Sr., better known by his stage name Juelz Santana, is an American rapper. A member of now-defunct hip-hop group the Diplomats, he is best known for his appearances on Cam'ron's 2002 singles "Oh Boy" and "Hey Ma", both of which peaked within the top five of the Billboard Hot 100. He later guest appeared on Chris Brown's 2005 single, "Run It!", which peaked atop the chart for five weeks and received triple platinum certification by the Recording Industry Association of America (RIAA). As a lead artist, he is also known for his 2005 single "There It Go ", which peaked at number six on the chart and received platinum certification by the RIAA.

Elpadaro F. Electronica Allah, known professionally as Jay Electronica, is an American rapper, singer, songwriter, and record producer. Born and raised in New Orleans, he first saw recognition with his single "Exhibit C" (2009), which led fellow American rapper Jay-Z to sign Electronica to his Roc Nation label following a multi-label bidding war in 2010.

Ruff Ryders Entertainment is an American hip-hop record label and management company founded by siblings and record executives Joaquin "Waah", Darrin "Dee" and Chivon Dean in 1988. It operated as a subsidiary of Universal, and distributed by Interscope Records, with Def Jam Recordings serving as the distributor for DMX albums. The label went on to launch the careers of several successful artists such as their flagship artist DMX, Eve, The LOX, Drag-On, MC Jin, producers Dame Grease and the Deans' nephew, Swizz Beatz among others. The Ruff Ryders namesake also referred to a loose-knit hip-hop collective composed of the core signees of the label. Ruff Ryders and its main studio Powerhouse Studios are headquartered at 33 South Broadway in Yonkers, New York.

Sean John Combs, also known professionally as Diddy, is an American former rapper, record producer, record executive, and actor. He is credited with the discovery and development of musical artists such as the Notorious B.I.G., Mary J. Blige, and Usher, among others.

Sean John Combs, also known professionally as Diddy, is an American former rapper, record producer, record executive, and actor. He is credited with the discovery and development of musical artists such as the Notorious B.I.G., Mary J. Blige, and Usher, among others.

Bad Boy Entertainment, doing business as Bad Boy Records, is an American record label founded by Sean "Puffy" Combs. The first signee, Craig Mack, gained significant commercial success after the release of his 1994 single "Flava In Ya Ear". The label then signed other hip-hop and R&B acts, including The Notorious B.I.G., Faith Evans, Mase, 112, Total, the Lox, Shyne, and Carl Thomas. At its peak in 1997, Bad Boy was worth an estimated $100 million. During the 2000s, Bad Boy Records signed several notable artists, including French Montana, Machine Gun Kelly, Janelle Monáe, and Cassie Ventura.