Artists like Natti Natasha

Farina Pao Paucar Franco known professionally as Fariana, is a Colombian singer, rapper and songwriter. Starting her career in 2005, she is considered one of the pioneers of reggaeton in Colombia, being the first Colombian reggaetonera. In 2017, she became the second Colombian artist signed to Jay-Z's Roc Nation subsidiary, Roc Nation Latin. She is currently managed by La Commission LLC.

Mau & Ricky is a Venezuelan Latin pop and reggaeton duo formed by singer-songwriter brothers Mauricio Alberto "Mau" Reglero Rodríguez and Ricardo Andrés "Ricky" Reglero Rodríguez, both sons of Argentine-Venezuelan singer Ricardo Montaner.

Greeicy Yeliana Rendón Ceballos, known mononymously as Greeicy, is a Colombian actress and singer.

Camilo Echeverri Correa, known mononymously as Camilo, is a Colombian singer, musician and songwriter. Born in Medellín, Antioquia, his accolades include six Latin Grammy Awards and three Grammy Award nominations.

Andrés Felipe Rivera Galeano, known professionally as Andy Rivera, is a Colombian singer and songwriter.

Bryan David Castro Sosa, known professionally as Ryan Castro, is a Colombian rapper, singer and songwriter. He achieved worldwide recognition for his songs "Quema", "Jordan", "Mujeriego", and "Monastery".

Paloma Rocío Castillo Astorga, known professionally as Paloma Mami, is an American and Chilean singer. She began her musical career in 2018, and her first studio album, Sueños de Dalí, was released in March 2021. Her sophomore album, Códigos de Muñeka was released in July 2025.

Bryan Cancel Santiago, better known by his stage name Brytiago, is a Puerto Rican singer and songwriter. He was born in Carolina, Puerto Rico. He started his career in 2014, at age 21. In 2016, when he was 23 years old, he joined El Cartel Records, Daddy Yankee's record label. He has released several songs such as "Bebé", "Lonely", "Punto G", "High", "Abuso", which have all achieved moderate success in Latin America. In 2018, he released "Bipolar", along with Ozuna and Chris Jedi. The single was a success, and peaked at No. 17 on the Billboard Hot Latin Songs chart.

Wisin & Yandel were a Puerto Rican reggaeton duo consisting of Wisin and Yandel. They started their career in 1998 and stayed together until 2023, winning several awards including a Grammy Award in 2009. They became the first reggaeton artists to win one. In late 2013, they announced they would take a pause in their career as a duo, after their Líderes Tour. In a 2014 interview with People en Español, Yandel confirmed that the group would not be disbanding. In February 2018, following a five-year hiatus, the duo announced they would be reuniting, and were set to embark on a world tour, as well as release new music. They sold over 15 million records.