Artists like Playa

Timbaland & Magoo were an American hip-hop duo composed of Virginia natives Timothy "Timbaland" Mosley and Melvin "Magoo" Barcliff (1973–2023). Formed in 1989, the duo signed with Blackground Records, an imprint of Atlantic Records to release three albums: Welcome to Our World (1997), Indecent Proposal (2001), and Under Construction, Part II (2003). Magoo died of a heart attack in 2023.

Donell Jones is an American R&B singer, songwriter, and record producer from Chicago, Illinois. He met record producer Eddie F in the mid-1990s and signed with his record label Untouchables Entertainment, beginning his career as a songwriter for its parent label, LaFace Records. He signed with the label as a recording artist to release his debut studio album, My Heart (1996), which was met with lukewarm commercial reception despite yielding his first Billboard Hot 100 entries with its singles "In the Hood", and his cover of Stevie Wonder's "Knocks Me Off My Feet."

Case Woodard is an American singer, songwriter, record producer and actor. He is best known for the 1990s hits "Touch Me, Tease Me", "Happily Ever After" and "The Best Man I Can Be" with Ginuwine, R.L. and Tyrese, as well as the early 2000s hits "Missing You" and "Livin' It Up" with Ja Rule. The latter two earned him two Grammy Award nominations.

Nivea B. Hamilton, known mononymously as Nivea, is an American singer. She has released three studio albums: her self-titled debut (2002), followed up by Complicated (2005), Animalistic (2006), and an independently released extended play, Nivea: Undercover (2011). In 2019, she released her album Mirrors.

Tyrese Darnell Gibson is an American R&B singer and actor from Los Angeles, California. He signed with RCA Records in 1998, and released his debut single "Nobody Else" in August of that year. It peaked within the top 40 of the Billboard Hot 100 and preceded his self-titled debut album (1998), which received platinum certification by the Recording Industry Association of America (RIAA) and spawned his second top 40 single, "Sweet Lady".

Blackstreet is an American R&B group founded in 1991 by Virginia Beach, Virginia-based record producers Chauncey "Black" Hannibal, Joseph "Street" Stonestreet, and Teddy Riley. The group released four albums with Interscope Records between 1994 and 2003. They achieved moderate commercial success leading up to their 1996 single "No Diggity", which peaked atop the Billboard Hot 100 for four weeks.

David Le Chaine Hollister is an American singer from Chicago, Illinois who found fame during the 1990s as one quarter of the R&B group Blackstreet, before going on to have a solo career. Hollister is best known for his 2000 gold-certified album Chicago '85... The Movie, which included the singles "One Woman Man" and "Take Care of Home". He was also featured on 2Pac's hit singles "Brenda's Got a Baby" and "Keep Ya Head Up". He was a member of the band United Tenors.

Carlton Neron Thomas is an American R&B singer from Aurora, Illinois. He was discovered by American rapper Puff Daddy, who signed Thomas to Bad Boy Records, a then-imprint of Arista Records in 1997. He became best known for his 2000 single "I Wish", which peaked at number 20 on the Billboard Hot 100 and preceded his debut studio album, Emotional (2000).

Jaheim H. Hoagland, known mononymously as Jaheim, is an American R&B singer. He was signed by Naughty by Nature's Kaygee to Divine Mill Records in 2000 and released his debut album Ghetto Love in 2001. His second effort, Still Ghetto (2002), contains the hit singles "Put That Woman First" (2003) and "Fabulous". (2003)

Immature is an American R&B boy band, managed by record producer Chris Stokes. Its members include Marques "Batman" Houston, Jerome "Romeo" Jones, and Kelton "LDB" Kessee, all natives of Los Angeles, where the group was formed. The group released four albums under the Immature moniker: On Our Worst Behavior, Playtyme Is Over (1994), We Got It (1995) and The Journey (1997).