Artists like The Carters

Courtney Shanade Salter, known professionally as Ari Lennox, is an American R&B singer-songwriter from Washington, D.C. She signed with J. Cole's Dreamville Records, an imprint of Interscope Records as the former label's first female artist in 2015. She started gaining recognition after the release of her second extended play (EP) and major label debut, Pho (2016). That same year, she made an uncredited guest appearance on Cole's song "Change". Her first full-length album, Shea Butter Baby (2019), was met with a positive critical and commercial response.

Tamia Monique Carter, known professionally as Flo Milli, is an American rapper and singer-songwriter. She rose to prominence after her 2018 single "Beef FloMix" and its 2019 follow-up, "In the Party" both reached virality on TikTok; the latter received platinum certification by the Recording Industry Association of America (RIAA). In late 2019, she signed a recording contract with Justin Goldman's label, '94 Sounds, which serves as an imprint of RCA Records.