Roots of J Balvin

Fernando Hernández Flores, known professionally as El Malilla, is a Mexican reggaeton rapper, singer and songwriter.

Jesse & Joy is a Mexican pop duo formed in 2005 by brother and sister Jesse and Joy, in Mexico City. The duo have released five studio albums, one live album and one EP on Warner Music Latina, toured internationally, and have accumulated a Best Latin Pop Album Grammy Award and six Latin Grammy Awards in various categories.

R.K.M & Ken-Y is a Puerto Rican reggaeton duo formed in 2003 by José Nieves (R.K.M) and Kenny Vázquez (Ken-Y). The artists are renowned in the Latin music world for being the first to successfully fuse mainstream pop music with the reggaeton street rhythms of Puerto Rico and expose the style to a wide international audience. The sound introduced by R.K.M & Ken-Y would go on to inspire the pop reggaeton songs of successful acts such as CNCO, J Balvin, and Maluma. The duo had a very successful career with the Spanish-speaking audience of Latin America, the United States, and Spain until their separation in 2013. In June 2017, the duo announced their official return by Pina Records. In mid-2021 the Duo confirmed that they are on hiatus and are currently working on their solo projects.

R.K.M & Ken-Y is a Puerto Rican reggaeton duo formed in 2003 by José Nieves (R.K.M) and Kenny Vázquez (Ken-Y). The artists are renowned in the Latin music world for being the first to successfully fuse mainstream pop music with the reggaeton street rhythms of Puerto Rico and expose the style to a wide international audience. The sound introduced by R.K.M & Ken-Y would go on to inspire the pop reggaeton songs of successful acts such as CNCO, J Balvin, and Maluma. The duo had a very successful career with the Spanish-speaking audience of Latin America, the United States, and Spain until their separation in 2013. In June 2017, the duo announced their official return by Pina Records. In mid-2021 the Duo confirmed that they are on hiatus and are currently working on their solo projects.

Lara Fernández Castrelo, known professionally as Judeline, is a Spanish singer and songwriter. An artist primarily exploring indie pop with Latin influence, she started her career in 2020 at the age of 17 following a move to Madrid.

R.K.M & Ken-Y is a Puerto Rican reggaeton duo formed in 2003 by José Nieves (R.K.M) and Kenny Vázquez (Ken-Y). The artists are renowned in the Latin music world for being the first to successfully fuse mainstream pop music with the reggaeton street rhythms of Puerto Rico and expose the style to a wide international audience. The sound introduced by R.K.M & Ken-Y would go on to inspire the pop reggaeton songs of successful acts such as CNCO, J Balvin, and Maluma. The duo had a very successful career with the Spanish-speaking audience of Latin America, the United States, and Spain until their separation in 2013. In June 2017, the duo announced their official return by Pina Records. In mid-2021 the Duo confirmed that they are on hiatus and are currently working on their solo projects.

Sonia Bazanta Vides, better known as Totó la Momposina, was a Colombian singer of Afro-Colombian and Indigenous descent. She reached international attention with the release of her 1993 album La Candela Viva on Peter Gabriel's Real World Records label. Totó accompanied Gabriel García Márquez to receive the Nobel Prize in Literature in 1982 as part of a Colombian cultural delegation performing during the award ceremony.

Farina Pao Paucar Franco known professionally as Fariana, is a Colombian singer, rapper and songwriter. Starting her career in 2005, she is considered one of the pioneers of reggaeton in Colombia, being the first Colombian reggaetonera. In 2017, she became the second Colombian artist signed to Jay-Z's Roc Nation subsidiary, Roc Nation Latin. She is currently managed by La Commission LLC.

Benito Antonio Martínez Ocasio, known professionally as Bad Bunny, is a Puerto Rican rapper, actor, singer-songwriter, and record producer. Dubbed the "King of Latin Trap", he is widely credited with helping Spanish-language rap reach mainstream global popularity and is considered one of the greatest Latino rappers of all time. Music critics have also noted Bad Bunny's role in broadening the international appeal of Latin urban music by incorporating elements of salsa, rock, and other Latin genres into his recordings.

Curtis James Jackson III, known professionally as 50 Cent, is an American rapper, actor, television producer, record executive, and businessman. Born in Queens, a borough of New York City, Jackson began pursuing a musical career in 1996. In 1999–2000, he recorded his debut album, Power of the Dollar, for Columbia Records. During a shooting in May 2000, he was struck by nine bullets, causing its release to be canceled and Jackson to be dropped from the label. His 2002 mixtape Guess Who's Back? was discovered by Detroit rapper Eminem, who signed Jackson to his label Shady Records that year.

Sean John Combs, also known professionally as Diddy, is an American former rapper, record producer, record executive, and actor. He is credited with the discovery and development of musical artists such as the Notorious B.I.G., Mary J. Blige, and Usher, among others.