Roots of Rich Brian

88rising, formerly known as CXSHXNLY, is an American record label founded in 2015 by Sean Miyashiro and Jaeson Ma. The company is known for promoting Asian and Asian American artists in the global music market. They have also built a multimedia ecosystem that spans music, video production, live events, and digital content. Co-founder Sean Miyashiro describes it as a "hybrid management, record label, video production, and marketing company".

Donald McKinley Glover Jr., also known by his musical stage name Childish Gambino, is an American actor, rapper, singer, comedian, and filmmaker. While he studied at New York University and after working in Derrick Comedy, a comedy group, Glover was hired by Tina Fey to write for the NBC sitcom 30 Rock at age 23. He gained fame for portraying college student Troy Barnes on the NBC sitcom Community from 2009 to 2014. He created the FX series Atlanta (2016–2022), which he starred in and occasionally directed. For his work on Atlanta, he won various accolades including two Primetime Emmy Awards, as well as two Golden Globe Awards.

Tyler Gregory Okonma, known professionally as Tyler, the Creator, is an American rapper and record producer. He is known for his eclectic and experimental music, raw lyrical style, and frequent use of alter egos and alternate personas across his albums. During the 2010s and 2020s, he was described as an influential figure in alternative hip-hop.

Daniel Dumile, also known by his stage name MF Doom or simply Doom, was a British and American rapper, songwriter, and record producer. Noted for his intricate wordplay, signature metal mask, and "supervillain" stage persona, he became a major figure of underground hip hop and alternative hip hop in the 2000s, and has been widely regarded as one of the greatest and most influential lyricists in underground rap.