Artists like The Notorious B.I.G.

Christopher Lee Rios, better known by his stage name Big Pun, was an American rapper. Emerging from the underground hip-hop scene in the Bronx, he came to prominence upon discovery by fellow Bronx rapper Fat Joe, alongside Cuban Link and Triple Seis, and thereafter guest appeared on his 1995 album Jealous One's Envy.

Mobb Deep were an American hip-hop duo formed in Queens, New York, in 1990. Consisting of rappers/songwriters/record producers Prodigy and Havoc, they are considered to be among the most influential artists in East Coast hip-hop. Mobb Deep are one of the most successful rap duos of all time, having sold over three million records. Their best-known albums are The Infamous (1995), Hell on Earth (1996) and Murda Muzik (1999), and their most successful singles were "Shook Ones, " and "Survival of the Fittest". They were known for their dark and hardcore delivery.

O'Shea Jackson, known professionally as Ice Cube, is an American rapper, songwriter, actor, and film producer. His efforts on N.W.A's 1989 album Straight Outta Compton contributed to gangsta rap's popularity, and his political rap solo albums AmeriKKKa's Most Wanted (1990), Death Certificate (1991), and The Predator (1992) were all critically and commercially successful. He was inducted into the Rock and Roll Hall of Fame as a member of N.W.A in 2016.

Lamont Coleman, known professionally as Big L, was an American rapper and record producer. Emerging from Harlem in New York City in 1992, Big L became known among underground hip-hop fans for his freestyling ability. He was eventually signed to Columbia Records, where, in 1995, he released his debut studio album, Lifestylez ov da Poor & Dangerous. He was fatally shot in a drive-by shooting in Harlem in 1999.

Earl Simmons, known professionally as DMX, was an American rapper, songwriter, and actor. His accolades included an American Music Award, a Billboard Music Award, and six Grammy Award nominations. Regarded as an influential figure in the late 1990s and early 2000s and one of the greats of hip-hop, his music is characterized by his "aggressive" rapping style, with lyrical content varying from hardcore themes to personal themes such as trauma or childhood abuse.

Shawn Corey Carter, known professionally as Jay-Z, is an American rapper, businessman, and record executive. In 2023, Billboard and Vibe ranked him as the greatest rapper of all time. Rooted in East Coast hip-hop, Jay-Z is known for his complex lyricism that often uses double entendres, wordplay, and braggadocio. His music is built on a rags to riches narrative. According to Forbes, he is the wealthiest music artist in history, worth an estimated US$2.8 billion as of 2026.

Gang Starr were an American hip hop duo, consisting of Houston-born record producer DJ Premier and Boston-based rapper Guru.

Curtis James Jackson III, known professionally as 50 Cent, is an American rapper, actor, television producer, record executive, and businessman. Born in Queens, a borough of New York City, Jackson began pursuing a musical career in 1996. In 1999–2000, he recorded his debut album, Power of the Dollar, for Columbia Records. During a shooting in May 2000, he was struck by nine bullets, causing its release to be canceled and Jackson to be dropped from the label. His 2002 mixtape Guess Who's Back? was discovered by Detroit rapper Eminem, who signed Jackson to his label Shady Records that year.

Clifford Smith Jr., known professionally as Method Man, is an American rapper, record producer, and actor. He is a member of the East Coast hip-hop group Wu-Tang Clan, and is half of the hip-hop duo Method Man & Redman. His debut solo album, Tical (1994), peaked at number four on the Billboard 200 and spawned the single "I'll Be There for You/You're All I Need to Get By", which won Best Rap Performance by a Duo or Group at the 38th Annual Grammy Awards. The song also peaked within the top five of the Billboard Hot 100; he and Blige later starred in Power Book II: Ghost, a spin-off of Power.

Russell Tyrone Jones, known professionally as Ol' Dirty Bastard, was an American rapper who was one of the founding members of the New York rap group Wu-Tang Clan, formed in 1992. Jones also released music as a solo artist beginning with Return to the 36 Chambers: The Dirty Version (1995). He was noted for his "outrageously profane, free-associative rhymes delivered in a distinctive half-rapped, half-sung style".

Gary Eldridge Grice, better known by his stage names GZA and the Genius, is an American rapper. A founding member of the hip-hop group Wu-Tang Clan, GZA is the group's "spiritual head", being both the first member in the group to receive a record deal and being the oldest member. He has appeared on his fellow Wu-Tang members' solo projects, and has maintained a successful solo career starting with his second album Liquid Swords (1995).

Craig Jamieson Mack was an American rapper. He is best known for his tenure with Bad Boy Records, during which he released his 1994 single "Flava in Ya Ear" (1994), which peaked within the Billboard Hot 100's top ten. The song preceded his debut studio album Project: Funk Da World (1994), which spawned his second top 40 single, "Get Down". His second album Operation: Get Down (1997) was released by Scotti Brothers Records.

Westside Connection was an American hip-hop supergroup formed by Ice Cube, Mack 10, and WC. The group's debut album, Bow Down, reached the number two position on the Billboard 200 in 1996 and was certified platinum that same year.

Mason Durell Betha, known professionally as Mase, is an American rapper. Best known for his work with Sean "Puff Daddy" Combs' Bad Boy Records, he signed with the label in 1996 and quickly found mainstream recognition as Combs' hype man. He guest appeared on Combs' 1997 single "Can't Nobody Hold Me Down", which peaked atop the Billboard Hot 100, while his first two singles as a lead artist, "Feel So Good" and "What You Want", both peaked within the chart's top ten. Released in October of that year, his debut studio album, Harlem World (1997), peaked atop the Billboard 200 chart, received quadruple platinum certification by the Recording Industry Association of America (RIAA), and spawned his third top ten single as a lead artist, "Lookin' at Me". Furthermore, his guest performances on labelmate the Notorious B.I.G.'s single "Mo Money Mo Problems" and Combs' "Been Around the World" peaked at numbers one and two on the Billboard Hot 100, respectively, that same year.

EPMD is an American hip hop duo from Brentwood, New York. The duo's name is an initialism for "Erick and Parrish Making Dollars", referring to its members: emcees Erick Sermon and Parrish Smith. During an interview on college radio station WHOV in 1987, Parrish Smith stated that the name evolved from the original: "We were originally known as "EEPMD", but chose to go with EPMD because it was easier to say." He also stated that they dropped the two "E's" because N.W.A's Eric Wright was already using "Eazy-E" as his stage name. The group has been active for 39 years.

Naughty by Nature is an American hip hop group formed in East Orange, New Jersey, in 1986, consisting of Treach, Vin Rock, and DJ Kay Gee.

Warren Griffin III is an American rapper, record producer and DJ. He is known for his role in popularizing West Coast hip hop during the 1990s, and is credited as a pioneer of its subgenre G-funk.