Roots of Travis Scott

Tyrone William Griffin Jr., known professionally as Ty Dolla Sign, is an American singer, songwriter, and record producer. Born and raised in Los Angeles, California, Griffin gained initial recognition for his guest appearance on fellow California rapper YG's 2010 single "Toot It and Boot It", which entered the Billboard Hot 100. He signed with Atlantic Records in 2012, and Wiz Khalifa's Taylor Gang Entertainment the following year.

Michael Todd Gordon, better known by his stage name Mk.gee, is an American singer-songwriter, music producer, and multi-instrumentalist. His career began in 2017 with the release of his debut single "I Know How You Get". In 2018, he followed up with two EPs Pronounced McGee and Fool, before releasing his debut mixtape A Museum of Contradiction in 2020. In 2024, Gordon released his debut studio album Two Star & the Dream Police. Aside from his own work, Gordon has collaborated as a songwriter and producer with various artists, including Dijon, Omar Apollo, Kacy Hill, Fred Again, Bon Iver, and Justin Bieber.

Elmer Lee Fields is an American soul singer, sometimes nicknamed "Little JB" for his physical and vocal resemblance with James Brown. He has recorded with Kool and the Gang, Hip Huggers, O. V. Wright, Darrell Banks, and Little Royal. Fields has also worked with musicians such as B. B. King, Clarence Carter, Dr. John, Tyrone Davis, Johnny Taylor, Denise LaSalle, Bobby Blue Bland, Betty Wright, The Manhattans, Little Milton and Bobby Womack. He recorded his first single in 1969 and is still active. His recent work is with The Expressions, including the albums Faithful Man (2012), Special Night (2017), and It Rains Love (2019). In 2014, he provided additional vocals for the James Brown biographical movie, Get On Up.

YSL Records is an American record label based in Atlanta, Georgia. It was founded in 2016 by the Atlanta-based rapper Young Thug. The label is an imprint of 300 Entertainment. As of 2026 current acts include Thug himself, Strick, T-Shyne, Yung Kayo, Tezzus, Diamond*, and 1300Saint. Several contemporary artists, including Drake, Future, Lil Uzi Vert, Playboi Carti, Lil Baby, Lil Gotit, Nav, Travis Scott, and Slimelife Shawty have expressed allegiance to YSL, but are not contractually signed.

Ahmed Ololade, known professionally as Asake, is a Nigerian singer, rapper and songwriter. His debut album, Mr. Money with the Vibe (2022) broke the record for the biggest opening day for an African album on Apple Music at the time, and debuted at number 66 on the Billboard 200 chart. His second album Work of Art (2023), matched the chart position of its predecessor. Asake's third album Lungu Boy (2024) became his third consecutive number one album in Nigeria, and the longest-running number one in Nigeria chart history.

Chauncey Alexander Hollis Jr., known professionally as Hit-Boy, is an American record producer, rapper, and record executive. A three-time Grammy Award winner and eleven-time nominee, he is the founder of Surf Club Inc., an independent label, publishing company, and entertainment company.

Emekwanem Ogugua Biosah Jr., known professionally as Maxo Kream, is a Nigerian-American rapper. His debut album Punken was released in 2018. His follow-up and major label debut, Brandon Banks, was released in 2019 and peaked at number 68 on the Billboard 200.

Elmer Lee Fields is an American soul singer, sometimes nicknamed "Little JB" for his physical and vocal resemblance with James Brown. He has recorded with Kool and the Gang, Hip Huggers, O. V. Wright, Darrell Banks, and Little Royal. Fields has also worked with musicians such as B. B. King, Clarence Carter, Dr. John, Tyrone Davis, Johnny Taylor, Denise LaSalle, Bobby Blue Bland, Betty Wright, The Manhattans, Little Milton and Bobby Womack. He recorded his first single in 1969 and is still active. His recent work is with The Expressions, including the albums Faithful Man (2012), Special Night (2017), and It Rains Love (2019). In 2014, he provided additional vocals for the James Brown biographical movie, Get On Up.

Kacy Anne Hill is an American singer-songwriter, record producer, and former model. She is best known for her guest appearance on Travis Scott's 2015 single "90210", which received quadruple platinum certification by the Recording Industry Association of America (RIAA).

Lakeyah Danaee Robinson, known mononymously as Lakeyah, is an American rapper, singer, and television personality. Born and raised in Milwaukee, she began recording at the age of 15. At 18, she moved to Atlanta and was signed to Quality Control Music. She was part of the XXL magazine 2021 freshman class, as the first inductee to hail from Milwaukee.

Bernard James Freeman, known professionally as Bun B is an American rapper. He is best known as one half of the Southern rap duo UGK, which he formed in 1987 alongside Pimp C. Aside from his work with UGK, Bun B has released five solo albums, including 2010's Trill OG, which received the rare 5-mic rating from The Source.

Scott Ramon Seguro Mescudi, also known by his stage name Kid Cudi, is an American rapper, singer, songwriter, record producer, actor, and fashion designer. Born and raised in Cleveland, Cudi moved to New York City in pursuit of a musical career, where he first gained recognition for his song "Day 'n' Nite". Initially self-published on his MySpace page, the song became a hit online and served as a catalyst for Cudi to team up with record producers Plain Pat and Emile Haynie to record his first full-length project, a mixtape titled A Kid Named Cudi (2008). Its release helped Cudi rise to prominence and establish a fanbase, catching the attention of rapper Kanye West—who signed Cudi to his GOOD Music label by late 2008.