Artists like Eliades Ochoa

Sierra Maestra are a Cuban band started in 1976. They sought to revive 1920s classic son, which came from the mountain range on the east of Cuba, after which the band was named.

Máximo Francisco Repilado Muñoz Telles, known professionally as "Compay Segundo", was a Cuban trova guitarist, singer and composer.

Afro-Cuban All Stars is a Cuban band led by Juan de Marcos González. Their music is a mix of all the styles of Cuban music, including bolero, chachachá, salsa, son montuno, timba, guajira, danzón, rumba and abakua.

Ibrahim Ferrer was a Cuban singer who played with the group Los Bocucos for nearly forty years. He also performed with Conjunto Sorpresa, Chepín y su Orquesta Oriental, and Mario Patterson. After his retirement in 1991, he was brought back in the studio to record with the Afro-Cuban All Stars and Buena Vista Social Club, in March 1996. He then toured internationally with these revival groups and recorded several solo albums for World Circuit, before his death in 2005.

Omara Portuondo Peláez is a Cuban singer and dancer. A founding member of the popular vocal group Cuarteto d'Aida, Portuondo has collaborated with many important Cuban musicians during her long career, including Julio Gutiérrez, Juanito Márquez and Chucho Valdés. Although primarily known for her rendition of boleros, she has recorded in a wide range of styles from jazz to son cubano. Since 1996, she has been part of the Buena Vista Social Club project, touring extensively and recording several albums with the ensemble. She won a Latin Grammy Award for Best Contemporary Tropical Album in 2009, a Latin Grammy Award for Best Traditional Tropical Album in 2023, a Latin Grammy Lifetime Achievement Award in 2019, and she received three Grammy Award nominations in 2019 and a nomination in 2024.

La Sonora Matancera is a Cuban band that played Latin American urban popular dance music. Founded in 1924 and led for more than five decades by guitarist, vocalist, composer, and producer Rogelio Martínez, musicologists consider it an icon of this type of music. Notable singers to have sung and recorded with the band include Bienvenido Granda, Daniel Santos, Myrta Silva, Miguelito Valdés, Leo Marini, Celia Cruz, Nelson Pinedo, Vicentico Valdés, Estanislao "Laíto" Sureda, Alberto Beltrán, Carlos Argentino, and Celio González.