Artists like Bebo Valdés

Ibrahim Ferrer was a Cuban singer who played with the group Los Bocucos for nearly forty years. He also performed with Conjunto Sorpresa, Chepín y su Orquesta Oriental, and Mario Patterson. After his retirement in 1991, he was brought back in the studio to record with the Afro-Cuban All Stars and Buena Vista Social Club, in March 1996. He then toured internationally with these revival groups and recorded several solo albums for World Circuit, before his death in 2005.

Ramón "Mongo" Santamaría Rodríguez was a Cuban percussionist and bandleader who spent most of his career in the United States. Primarily a conga drummer, Santamaría was a leading figure in the pachanga and boogaloo dance crazes of the 1960s. His biggest hit was his rendition of Herbie Hancock's "Watermelon Man", which was inducted into the Grammy Hall of Fame in 1998. From the 1970s, he recorded mainly salsa and Latin jazz, before retiring in the late 1990s.

Máximo Francisco Repilado Muñoz Telles, known professionally as "Compay Segundo", was a Cuban trova guitarist, singer and composer.

Eliades Ochoa Bustamante is a Cuban guitarist and singer from Loma de la Avispa, Songo La Maya in the east of the country near Santiago de Cuba.

Afro-Cuban All Stars is a Cuban band led by Juan de Marcos González. Their music is a mix of all the styles of Cuban music, including bolero, chachachá, salsa, son montuno, timba, guajira, danzón, rumba and abakua.

Raymundo "Ray" Barretto Pagán was an American percussionist and bandleader of Puerto Rican descent. Throughout his career as a percussionist, he played a wide variety of Latin music styles, as well as Latin jazz. His first hit, "El Watusi", was recorded by his Charanga Moderna in 1962, becoming the most successful pachanga song in the United States. In the late 1960s, Barretto became one of the leading exponents of boogaloo and what would later be known as salsa. Nonetheless, many of Barretto's recordings would remain rooted in more traditional genres such as son cubano. A master of the descarga, Barretto was a long-time member of the Fania All-Stars. His success continued into the 1970s with songs such as "Cocinando" and "Indestructible". His last album for Fania Records, Soy dichoso, was released in 1990. He then formed the New World Spirit jazz ensemble and continued to tour and record until his death in 2006. He is the father of American vocalist and saxophonist Chris Barretto, best known for being the former singer of progressive metal bands Monuments and Periphery.

La Sonora Matancera is a Cuban band that played Latin American urban popular dance music. Founded in 1924 and led for more than five decades by guitarist, vocalist, composer, and producer Rogelio Martínez, musicologists consider it an icon of this type of music. Notable singers to have sung and recorded with the band include Bienvenido Granda, Daniel Santos, Myrta Silva, Miguelito Valdés, Leo Marini, Celia Cruz, Nelson Pinedo, Vicentico Valdés, Estanislao "Laíto" Sureda, Alberto Beltrán, Carlos Argentino, and Celio González.

Xavier Cugat was an American musician and bandleader who was a leading figure in the spread of Latin music in the United States. Originally from Girona, Catalonia in Spain, he spent his formative years in Havana, Cuba, before arriving in New York City in 1915. A trained violinist and arranger, he was the leader of the resident orchestra at the Waldorf–Astoria hotel from 1933 to 1949 and a prolific recording artist for 40 years. He became known as the "Rumba King." A restaurateur in West Hollywood and New York, he and his band appeared in numerous motion pictures in the 1930s and 1940s. He was also a caricature artist.